How Marcus Rashford and Gen.G are conquering social media: the secrets of brand success

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Gen.G

Social media has become an integral part of any brand strategy today, whether it is an individual or a company. It not only allows interaction with the audience, but also forms an image that reflects the values ​​and uniqueness of the brand. Among many successful examples, Marcus Rashford, an English footballer, and Gen.G, an eSports organization, stand out for their creative and effective approaches. Despite their different fields of activity, their strategies have much in common and can serve as inspiration for others.

What can be taken from Rashford and Gen.G

Marcus Rashford is known not only for his achievements on the football pitch, but also for his social activism. The young Manchester United and England striker has become a symbol of social responsibility thanks to his campaign against child hunger in the UK. Social media has played a major role in the success of his initiatives. The first thing that makes Rashford’s strategy unique is his authenticity. His posts on platforms like Twitter and Instagram are often written in a personal style and reflect real emotions. He shares stories from his childhood, telling how his family faced financial difficulties. This openness inspires trust and creates an emotional connection with the audience. In 2020, Rashford launched a campaign to keep free meals for children from low-income families, which was supported by millions of Britons. Twitter became his main tool for drawing attention to the issue. The key here was the simplicity and accessibility of his messages. Instead of complex reasoning, he used facts, statistics, and personal examples, making the problem understandable to everyone. The result? His tweets caused a huge public outcry, and the UK government extended the free meals program. This is proof of how social media can be a powerful tool for change. Rashford also actively engages with his followers. For example, he responds to comments, shares user stories, and thanks fans for their support. This not only strengthens the connection with the audience, but also creates a community around his brand.

Esports organization Gen.G is another shining example of effective use of social media. Founded in 2017, it has quickly gained global recognition as one of the most progressive and diverse organizations in the industry. Gen.G is based in several countries, including the United States, South Korea, and China. Their social media strategies reflect this diversity. Content is published in multiple languages ​​to reach a global audience. For example, posts on Chinese Weibo are very different from posts on English Twitter, taking into account the cultural background and preferences of the audience. Gen.G focuses on creativity. They create not only standard posts about competitions, but also exclusive content, including documentaries about their players, interactive streams, and memes. This approach helps strengthen the connection with fans and shows the human side of the organization. One successful example is a series of videos dedicated to the stories of players. These videos tell the story of how they got into esports, the challenges they overcame, and what the game means to them. This emotional content resonates with the audience, creating a strong emotional connection. Gen.G’s social media is not only a channel for promotion, but also a platform for communication. The organization actively uses polls, contests, and live broadcasts to engage the audience. For example, they often ask fans what game to stream or ask them to guess the results of matches.

Marcus Rashford

Despite their different industries, Marcus Rashford and Gen.G have a lot in common in their strategies. Here are some key elements that make them successful:

  1. Authenticity
    Both Rashford and Gen.G put honesty and transparency at the core of their work. Their content feels real, not just created for advertising.
  2. Focus on values
    Both brands use their platforms to promote important social causes. For Rashford, it’s the fight against hunger, for Gen.G, it’s promoting inclusivity and diversity.
  3. Interactivity
    Engaging with the audience through comments, polls, and other mechanisms makes subscribers an active part of the community.
  4. Emotional connection
    Stories about personal experiences or the players’ journeys create a deep connection with the audience, evoking empathy and respect.
  5. Creative content
    Both the footballer and the esports organization experiment with formats, from videos to memes, which makes their social media presence vivid and memorable.

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